Women Business Owners on the Move!

We are please to showcase Women on the Move! These are fast and upcoming women owned companies and women professionals who are making a difference in business. We ask a question and provide business information to encourage success in your own business.

Our featured business owner is Karen Caplan, President and CEO of Frieda's. Inc. What is your greatest strength, and how has it helped you manage and grow your multi-million dollar business? My greatest strength is that I am very optimistic and enthusiastic! When you're introducing brand new items (like purple potatoes and the Habanero - the hottest chile pepper in the world) to the American consumer and supermarket buyers...a positive attitude makes all the difference in the world! And my enthusiasm has gotten me many an appointment with a buyer...and as a guest on many a radio and television show, promoting their products! Karen Caplan, President, CEO Frieda's, Inc.

Frieda's, Inc. Profile: Frieda's® Inc., specializes in exotic and unusual fruits, vegetables and specialty produce. As the nation's leading marketer and distributor of specialty produce, Frieda's® Inc. is dedicated to delivering new and traditional tastes from all over the world.

Since the company's founding in 1962, Frieda’s built their reputation as an innovative and reliable supplier of exotic, premium-quality produce. In fact, Frieda's has introduced such table-staples as Kiwifruit, Brown Mushrooms, Alfalfa Sprouts, Spaghetti Squash, Jicama, Shallots, Mangos, Donut® Peaches and a wide variety of Latin and Asian specialties.

Another first for Frieda's was the pioneering use of their own brand name labels on produce. Currently, they supply grocery retailers, wholesalers and food service distributors with more than 500 different items through their branded lines: Frieda's®, Cocina de Frieda's®, Asian Specialties™, and Vegetarian Solutions™.

Click here for more information: Friedas.com

Take a look at another woman on the move: Lenie Ramos at little twig!